Okay, so it was 10 years ago and that may be contextually relevant, but still… in his Preface to Globalization: A Very Short Introduction (I do really like this series), Manfred Steger states:

“…the discussion of economic matters must be a significant part of any comprehensive account of globalization, but the latter should not be conflated with the former. The present volume makes the case that globalization is best thought of as a multidimensional set of social processes that resists being confined to any single thematic framework. Indeed, the transformative powers of globalization reach deeply into the economic, political, cultural, technological, and ecological dimensions of contemporary social life.” (Preface, np)

“In addition,” he continues, “globalization contains important discursive aspects in the form of ideologically charged narratives that put before the public a particular agenda of topics for discussion, questions to ask, and claims to make. The existence of these narratives shows that globalization is not merely an objective process, but also a plethora of stories that define, describe, and analyse that very process. The social forces behind these competing accounts of globalization seek to endow this relatively new buzzword with norms, values, and meanings that not only legitimate and advance specific power interests, but also shape the personal and collective identities of billions of people. In order to shed light on these rhetorical manoeuvres, any introduction to globalization ought to examine its ideological dimension. After all, it is mostly the question of whether globalization ought to be considered a ‘good’ or a ‘bad’ thing that has spawned heated debates in classrooms, boardrooms, and on the streets.” (Preface, np, italics in original)

“…globalization studies calls for an interdisciplinary approach broad enough to behold the ‘big picture’. Such a comprehensive intellectual enterprise may well lead to the rehabilitation of the academic generalist whose status, for too long, has been overshadowed by the specialist.”  (Preface, np)

“I welcome the progressive transformation of social structures that goes by the name of globalization, provided that the global flow of ideas and commodities, and the rapid development of technology, go hand in hand with greater forms of freedom and equality for all people, as well as with more effective protection of our global environment. The brunt of my critique is directed at particular manifestations and tendencies of globalization that strike me as being at odds with the noble cosmopolitan vision of a more egalitarian and less violent global order.”  (Preface, np)

Ref: Manfred B. Steger (c2003) Globalization: A Very Short Introduction. Oxford University Press: Oxford


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