Paranormal romance sales

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“According to statistics brought out by Romance Writers of America, in 2009, the paranormal subgenre made up 17.16% of the popular romance genre, which in itself comprised 54% of all books sold by the publishing industry.” (p.141)

Ref: Helen T. Bailie (2011) Blood Ties: The Vampire Lover in the Popular Romance The Journal of American Culture, 34:2, pp.141-148

For more information on industry statistics, Bailie refers us to : http://www.rwa.org/cs/the_romance_genre/romance_literature_statistics/industry_statistics

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