Kratter writes : “In his well-known sociological study Image and Influence, Andrew Tudor writes that it is possible [‘]to distinguish a single basic horror narrative to which all conform, something we might label the “seek-it-out-and-destroy-it” pattern. . . The whole genre revolves around the creation or discovery of an it, its recognition, seeking, and destruction.[‘] (209)” (Kratter, p.41)
Ref: Matthew Kratter ‘Twilight of the Vampires: History and the Myth of the Undead’ Contagion: Journal of Violence, Mimesis, and Culture, Volume 5, Spring 1998, pp. 30-45
Reference is to: Tudor, Andrew. 1974. Image and Influence: Studies in the Sociology of Film. London: George Allen and Unwin.