To be honest, I wasn’t too fond of this book, but the contents pages make for an interesting framework:
Arthur Asa Berger (Ed.) (2004) Making Sense of Media: Key texts in media and cultural studies. Malden MA: Blackwell Pub.
Contents: Introduction : the media in our lives — 1. Ferdinand de Saussure : Course in general linguistics — In practice : King Andrew the First — 2. Roland Barthes : Mythologies — In practice : A semiotic analysis of a sea shell — 3. George Lakoff and Mark Johnson : Metaphors we live by — In practice : Love is a game — 4. Aristotle : Poetics — In practice : Theories on comedy — 5. Tzvetan Todorov : Introduction to poetics — In practice : What happens in Hamlet — 6. Vladimir Propp : Morphology of the folktale — In practice : Understanding genres — 7. Janice Radway : Reading the romance — In practice : write your own romance novel — 8. Janet Murray : Hamlet on the holodeck — In practice : Hypothesis on Pac-Man and video games — 9. Mikhail Bakhtin : The dialogic imagination — In practice : Parody and laugther — 10. Yuri Lotman : Semiotics of cinema — In practice : The “1984” Macintosh commercial — 11. Sergei Eisenstein : Film form — In practice : Rashomontage — 12. Raymond Williams : Marxism and literature — In practice : The prisoner and “the general” — 13. Henri Lefebvre : Everyday life in the modern world — In practice : Cells and terror — 14. Michel de Certeau : The practice of everyday life — In practice : Resistance through ridicule — 15. Marshall McLuhan : Understanding media — In practice : The financial times — 16. Fredric Jameson : Postmodernism, or, the cultural logic of late capitalism — In practice : A postmodern perspective on Madonna — 17. Michael Thompson, Richard Ellis, Aaron Wildavksy : Cultural theory — In practice : Political cultures and popular culture — 18. bell hooks : Black looks : Race and representation — In practice : Krazy Kat and “racial” memory — 19. Stuart Hall : “The work of representation” — In practice : 9/11 as representation — 20. Afterword : a confessional.
“Making Sense of Media is an introduction that helps readers understand mass
media and its texts. Written for the beginning student in media studies who
wishes to become acquainted with the ideas of some of the seminal figures in
this field, this volume provides useful insights into nineteen books.” – Book Jacket