Understanding the importance of metaphor…

Standard

“Our most important abstract concepts, from love to causation to morality, are conceptualized via multiple complex metaphors. Such metaphors are an essential part of those concepts, and without them the concepts are skeletal and bereft of nearly all conceptual and inferential structure.  Each complex metaphor is in turn built up out of primary metaphors…. our system of primary and complex metaphors is part of the cognitive unconscious, and most of the time we have no direct access to it or control over its use.”[1]


[1] 73 George Lakoff and Mark Johnson (1999) Philosophy in the Flesh: The Emboidied Mind and its Challenge to Western Thought. New York: Basic Books.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s